The original and still main purpose of packaging is to protect the item that it has within. The last thing you want is for your customers to receive a damaged product since this may well lose you the current sale and ones in the future as well.
However, packaging now has many other purposes and is often seen as an integral and important part of the product. It is intended to attract customers, to promote the product and your business, and to build a brand image.
Enhancing Appearance and Image
Jewellery is, of course, a high value and highly prized item and something that deserves good quality packaging. It’s also very personal to its owner and will often bring back good memories. Consequently, it needs to be packaged in a way that will safeguard it but also enhance the appearance of the contents.
A good quality jewellery box adds to the image of the jewellery it seats and provides added value. Done properly, the packaging enhances the whole jewellery buying experience and makes it something really special. With correct branding, it will be a constant reminder of where the item was obtained and will greatly increase the chance of repeat business.
With some creative thought and careful design, your jewellery packaging can really stand out from the crowd. Marketing publications are full of creative packaging examples that add distinction to a brand and result in increased sales of a product. Jewellery is no different and, although a jewellery box often follows a fairly standard format, there’s no reason why you can’t add your own innovations to make yours unique.
A piece of jewellery, of course, is something that’s kept for a long time, sometimes even passed down to later generations. The packaging it’s provided in, therefore, needs to be hard wearing and strong so that it will hopefully last as long as the jewellery it holds and still look reasonably good. It is, after all, likely to be as well looked after as its valuable contents.
People don’t always buy for rational reasons and can often be attracted to a product by the box it’s presented in. It can be the factor that makes one product stand out more than the rest and will often create an impression, good or bad, that settles or loses a sale. Changing the packaging periodically, especially seasonally, can also ensure a product retains its distinctive appeal.
The challenge is not to get too carried away with the design of a jewellery box. Its contents are high quality and valued, so the packaging should be elegant and understated rather than brash and garish. Nevertheless, you can use best quality materials that are embossed to give a distinctive appearance.
Marketing people talk frequently about the ‘unboxing experience’ associated with a product and there are various videos and articles on the internet that illustrate this. Getting the packaging right is really what this is all about and the aim is to create anticipation and a pleasant experience when the jewellery is being taken out of its box.
Enhancing the Products at an Economical Price
At PACKQUEEN, we have a wide range of jewellery boxes and associated packaging that will really enhance the product and add to the whole experience of buying it. It’s all competitively priced and aimed at different budgets for varying types of jewellery.
We offer various sizes, styles and colours with differing finishes. All are durable and will protect jewellery from harm that may include drops, knocks, moisture and various contaminants. And all packaging can be personalised with printing that will identify your company and your product, resulting in increased orders in the future.